As statistics and analytics are quite important aspects of the platform, YouTube keeps track of many records, including the videos that gained the most amount of views within the first 24 hours after posting.
But even though YouTube is a platform filled with original creators from all over the world, it seems like the music industry is reigning supreme, taking up all the spaces on the top 10 list. Interestingly enough, though, only three separate artists actually have YouTube music videos that appear more than once on the list.
If you want to find out who these artists are, as well as who holds the top places for most-viewed YouTube videos in 24 hours, then keep on reading this comprehensive list.
Table of Contents
- 1. “How You Like That” by Blackpink
- 2. “Boy with Luv” by BTS (ft. Halsey)
- 3. “Me!” by Taylor Swift (ft. Brendon Urie)
- 4. “Kill This Love” by Blackpink
- 5. “Thank U, Next” by Ariana Grande
- 6. “On” by BTS (Kinetic Manifesto Film: Come Prima)
- 7. “Idol” by BTS
- 8. “On” by BTS
- 9. “Look What You Made Me Do” by Taylor Swift
- 10. “Fancy” by Twice
1. “How You Like That” by Blackpink
“How You Like That” is a song recorder by the South Korean girl group Blackpink. It was released on June 26, 2020, along with an accompanying music video that was simultaneously uploaded to Blackpink’s YouTube channel. The music video in question broke a number of the platform’s previous records, along with the record for the most views within 24 hours, accumulating 86.3 million views in the first day after posting.
2. “Boy with Luv” by BTS (ft. Halsey)
A single recorded by the South Korean boy group BTS, and featuring the American singer Halsey, “Boy with Luv” was released on April 12, 2019. At the time of the release, the music video for the song held the record for the most views within 24 hours, as it garnered over 74.6 million views during the day of posting. However, it now strongly holds the second place on the record list.
3. “Me!” by Taylor Swift (ft. Brendon Urie)
A song by the American singer-songwriter Taylor Swift, which features Panic! at the Disco’s Brendon Urie, “Me!” was released on April 26, 2019. The single was accompanied by a music video posted on YouTube, which amassed over 65.2 million views within its first day, giving it the third place on the list. However, the song has been incredibly successful overall, breaking a number of Amazon’s and Billboard’s records, if not YouTube’s.
4. “Kill This Love” by Blackpink
Another song by Blackpink featured on this list, “Kill This Love” is the group’s single released on April 4, 2019. A music video for the song was uploaded to Blackpink’s YouTube channel at the same time as well, accumulating over 56.7 million views in a day. At the time of release, it broke the record for the most views within 24 hours.
5. “Thank U, Next” by Ariana Grande
A song by american singer Ariana Grande, “Thank U, Next” was released as a single on November 3, 2018 without any official promotion or announcement prior to release. On November 30, the single was followed up by a music video posted on Ariana Grande’s YouTube channel, which broke several YouTube and Vevo records at the time, including the record for the most views within 24 hours, with 55.4 million views accumulated.
6. “On” by BTS (Kinetic Manifesto Film: Come Prima)
Appearing once again on this record-breaking list, BTS’s song “On” actually has two different music videos, both of which managed to make their way onto the list. The first video, called “Kinetic Manifesto Film: Come Prima”, was released on YouTube on February 21, 2020. Within its initial day of release, the video received 46.5 million views, putting it in sixth place on the list of YouTube videos with the most views within 24 hours.
7. “Idol” by BTS
Appearing for the third time on the list, BTS singles keep breaking records. The music video for their song “Idol” was posted to YouTube on August 24, 2018. Within its first day of release, the video garnered over 45.9 million views, breaking the record for the most views within 24 hours at the time. However, it was later surpassed by several other artists (including BTS themselves) ultimately giving the video the seventh place on this list.
8. “On” by BTS
The second official music video for BTS’s song “On” was posted on YouTube on February 28, 2020. Although it broke a couple of different records, this music video accumulated only 43.8 million views within the first 24 hours of its release, acquiring the eight place on the list of YouTube videos with the most views within 24 hours. Still, BTS seems to be going strong, and breaking records every step of the way.
9. “Look What You Made Me Do” by Taylor Swift
Appearing for the second time on the list, Taylor Swift’s song “Look What You Made Me Do” broke a number of records on streaming services and “Hot 100” charts upon its release. The subsequent music video for the song was posted on YouTube on August 28, 2017, when it accumulated 43.2 million views in one day, breaking the record for the most views within 24 hours at the time.
10. “Fancy” by Twice
A song by the South Korean girl group Twice, “Fancy” was released on April 22, 2019, along with an accompanying music video that was posted on YouTube. In its first day on the platform, the video gathered an enviable 42.1 million views, giving it the honorable tenth place on the list of YouTube videos with the most views within 24 hours.
In 2019, controversy sparked online about the legitimacy of YouTube’s 24 hour records, when the company didn’t congratulate the Indian artist Badshah on his song “Paagal” surpassing 75 million views in 24 hours, thus breaking a record. YouTube’s reasoning for this was the fact that the artist in question paid for advertisements that in one way or another redirected the listeners to the music video.
It has later emerged that this is a common practice in the music industry worldwide (and was also done by several other artists who appear on this list), ultimately casting doubt on previous 24 hour record holders. However, this list contains all of the most viewed videos in 24 hours, as they are currently listed.